In July, we started our Summer Membership drive with a stated goal to grow by 100 members, in order to deepen our impact in Adirondack communities.
Why is membership support important? Last year, when AdkAction members made their annual donations, they had no way of knowing that their support in 2019 would allow us to swiftly respond to increased regional food insecurity brought on by a global pandemic by launching the Emergency Food Project in 2020. Annual membership donations are what allow us to continually innovate and solve problems as they arise with our diverse portfolio of projects. No one knows what 2021 will bring, or what the long-term impacts of COVID-19 will be on our communities, but thanks to the support of our members we are agile and ready to respond.
So how did we do towards our goal?
65 brand new members joined AdkAction during the Membership Drive, including many individuals who learned of us through our Emergency Food Packages project. Welcome!
34 returning members (whose annual memberships had lapsed) also re-joined us during the Drive. Welcome back!
Our grand total for the Membership Drive was 99… just short of our goal to increase active memberships by 100. Because the membership drive team is unwilling to accept defeat, we refuse to concede that summer is over until we have met our 100-membership goal. So, if you’ve been following our work for a while will you please take the plunge and join today? Summer is starting to get cold!